Synthesis Spotlight: Internal Communications @ Shepley Bulfinch

Office Hours is 45 minutes of news, stories, and Q+A with Susan, Chris, Zucu, and special guests from the KA Advance community.

This month’s Office Hours features two key members of the Human Resources team at Shepley Bulfinch: Lauren Perdue, Vice President of Human Resources, and Sarah Sack, Human Resources Assistant.

Earlier this year Shepley Bulfinch’s HR team implemented a new process to ensure that the right posts get out at the right time. Now, employees count more than ever on the intranet for important (and fun!) information about opportunities and benefits available to them.

How did they do it? In this webinar, you’ll learn how Shepley Bulfinch’s HR team:

  • Builds their editorial calendar
  • Manages upcoming communications
  • Ensures consistent tone and voice across multiple authors

If you only have a few minutes, we recommend jumping to two highlights: Why Shepley Bulfinch Improved their Internal Communications Process (7:20) and HR’s Editorial Calendar & Process (12:45).

0:50  Product Update Recording
1:15  KA Connect 2018 & Synthesis Workshop San Francisco Registration
4:20  KA Advance LinkedIn Group Highlights
5:30  Internal Communications @ Shepley Bulfinch
7:20  Why Shepley Bulfinch Improved their Internal Communications Process
8:00  Shepley Bulfinch’s Finch First Philosophy & Frequently Used HR Hashtags
12:45  HR’s Editorial Calendar & Process
18:20  Example 1: “Reminder: One Week to Submit SFD Posters”
19:30  Example 2: “New Hire Onboarding Process”
23:35  Example 3: “A Word on Campus Recruiting”
25:50  What’s Next:
26:20  … Using Finch as a Tool for Transparency
28:20  … Creating a Firmwide Conversation
29:40  Do you have an guidance for prioritizing content when there is a lot of important information to communicate in a short period of time?
31:50  On your learning and development hashtag, #LevelUp, what is HR role v. other practitioners role in posting to that topic?
33:40  What is the web-based tool that you’re using for your editorial calendar?
34:35  Have other Shepley Bulfinch teams noticed what you’re doing with the editorial calendar and started using one yourself?
35:05  Do you have any content reviewers outside of the HR group?
36:05  Is HR involved in reviewing content that is beyond HR, i.e. messages from the board?
37:30  How do you coordinate across departments when it comes to promoted posts?
38:15  Who has permissions to promote posts at Shepley Bulfinch?
39:05  How does HR use Finch for onboarding employees so all staff receive a consistent message?

Next Office Hours on Thursday, January 25th
Registration is now open for the next KA Advance Office Hours on Thursday, January 25th at 11 AM PST.

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